Choose your explainer type

Choose how you want to explain your system

These are not "good, better, best" tiers. They are different ways to turn complexity into something people can quickly understand, explore, or test.

1
Need instant clarity? Choose an auto-run explainer.
2
Need user exploration? Choose an interactive simulation.
3
Need something unique? Choose a custom solution.
Fastest to launch
Delivery: 3 business days

Auto-run explainer

Best when you need fast visual clarity without asking users to click, adjust, or learn controls first.

  • Landing pages
  • Product explainers
  • Campaign pages
  • Fast aha-moments
  • Shows the logic automatically from the first second.
  • Turns a process, funnel, or system story into a focused visual narrative.
  • Works well when the goal is understanding, not deep user exploration.
Not ideal for: deep what-if analysis or situations where users need to adjust inputs themselves.
Interaction level Low / guided
Best outcome Immediate clarity
Typical use Explaining a message fast
Most flexible
Delivery: 7 business days

Interactive simulation

Best when people need to test scenarios, compare options, and see how changing inputs shifts outcomes.

  • Sales demos
  • Workshops
  • Scenario comparison
  • What-if testing
  • Lets users adjust the drivers and immediately see what changes.
  • Makes system behavior visible instead of leaving it as a static claim.
  • Works well when exploration is part of the value.
Not ideal for: audiences that just need a fast message with no interaction or friction.
Interaction level Medium / hands-on
Best outcome Testable understanding
Typical use Exploring decisions
Built around your case
Scoped project

Custom solution

Best when your logic, environment, variables, or visual story do not fit a standard pattern and need to be built around your case.

  • Complex systems
  • Unique workflows
  • Tailored interfaces
  • Custom logic
  • Starts from your actual system, message, or decision problem.
  • Allows custom variables, custom behavior, and custom interface design.
  • Works when clarity depends on fitting the model to your specific reality.
Not ideal for: teams that mainly need a fast, lightweight explainer with a fixed structure.
Interaction level Defined by project
Best outcome Tailored fit
Typical use Unique system modeling
Still unsure? A simple rule works well: choose Auto-run when the goal is fast explanation, choose Interactive when the goal is exploration, and choose Custom when the structure itself needs to be built around your case.
How delivery works

From idea to simulation in 3 steps

We shape the simulation around your use case, calibrate the logic to your message, and deliver a ready-to-use asset you can deploy anywhere.

1
Define the fit. Start from the story, audience, and level of interaction you need.
2
Shape the model. We adapt the logic, variables, and visuals to your business case.
3
Deploy everywhere. Receive a lightweight asset you can embed, share, host, and reuse freely.
Step 1
Define the use case

Mapping the needs

Start with the format that fits your goal: auto-run, user-controlled, or fully custom.

  • Pick the use case you want to explain, sell, or explore
  • Decide how much interaction the experience should have
  • Choose the format that matches your timeline, scope, and budget
Step 2
Adapt the logic

Adapting the logic to your business case

We tailor the model, variables, and visual layer to your message, audience, and brand.

  • We adapt a proven simulation model or build custom logic from scratch
  • Cover real inputs, thresholds, and cause-and-effect relationships
  • Align text, branding, and visuals with your site, campaign, or sales flow
Step 3
Deliver and deploy

Deploy anywhere, use without limits

Get a lightweight simulation asset delivered in the format that works best for you.

  • Ready-to-use iframe embed, private or public URL, or full source delivery as a ZIP
  • Host anywhere, modify freely, and use it however you need
  • Unlimited usage rights included - no caps and no per-user limits
Simple rule: first we lock the story, then we adapt the logic, then we deliver a ready-to-use simulation asset you can launch on a site, share by URL, or hand over as source.

Want to know how we can help your business?